To provide a TV broadcasting linkage type data reading device by which information concerning an affair being broadcasted in a program is easily read from a Web site where information concerning the affair is described by connection to the site, on the condition that information concerning the affair be added as a retrieval describer information, even during broadcasting of a broadcasting program where site address information is not added as retrieval describer information.

In the case of broadcasting program after adding retrieval describer information where instead of URL address information the name of the matter is described, a CPU 6 searches a keyword which matches the retrieval describer information given by a DRID 5. When the keyword matching with the given retrieval describer information is found in a site reference table, a minute information site address corresponding to the keyword is set in the address of a browser to activate the browser.