Title:
ADVERTISEMENT DELIVERY MANAGEMENT METHOD AND SYSTEM
Document Type and Number:
WIPO Patent Application WO/2020/258675
Kind Code:
A1
Abstract:
An advertisement delivery management method and a system, pertaining to the technical field of the Internet. The method comprises: acquiring data of multiple service provider advertisers, and forming a data list (101), wherein the data of the multiple service provider advertisers comprises advertiser names and corresponding advertiser delivery plans; generating a corresponding advertisement budget according to an advertiser delivery plan of each of the advertisers in the data list (102); and selecting, on the basis of the advertisement budget, an advertiser delivery plan from the data list that meets a preset condition, and performing delivery (103), wherein the preset condition is a pre-configured condition for the advertisement budget. The invention generates a corresponding advertisement budget according to an advertiser delivery plan, selects, on the basis of the advertisement budget, an advertiser delivery plan from a data list that meets a preset condition, and performs delivery, such that when advertisement space is limited, only advertiser delivery plans that meet a configured advertisement budget condition are selected to be delivered, thereby ensuring a success rate of advertisement delivery.
Inventors:
LI SIYANG (CN)
SHAN BUMIN (CN)
SHAN BUMIN (CN)
Application Number:
PCT/CN2019/118618
Publication Date:
December 30, 2020
Filing Date:
November 15, 2019
Export Citation:
Assignee:
SUZHOU MOKA INFORMATION TECH CO LTD (CN)
International Classes:
G06Q30/02
Foreign References:
| CN110264279A | 2019-09-20 | |||
| CN101331510A | 2008-12-24 | |||
| CN101331510A | 2008-12-24 | |||
| CN104077640A | 2014-10-01 | |||
| CN101814170A | 2010-08-25 | |||
| CN108985828A | 2018-12-11 | |||
| US20070260515A1 | 2007-11-08 |
Attorney, Agent or Firm:
SUZHOU HUABO INTELLECTUAL PROPERTY AGENCY CO., LTD. (CN)
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