APPARATUS AND METHOD FOR CONTROLLING ADVERTISEMENT

Title:

APPARATUS AND METHOD FOR CONTROLLING ADVERTISEMENT

Document Type and Number:

WIPO Patent Application WO/2014/051181

Kind Code:

A1

Abstract:

The present invention relates to an apparatus and a method for controlling an advertisement. The advertisement control apparatus comprises: a receiving end for receiving a signal caused by the operation of a remote controller on a front surface of a display; a transmitting end for transmitting a display control signal received through the receiving end to a set-top box which manages broadcast and advertisement data for an electrically connected display; a data transceiving end connected to communicate with an advertisement server in order to receive advertisement data and advertisement information registered in the advertisement server; a data input terminal which is electrically connected to a data output terminal of the set-top box in order to take, as an input, the broadcast data or advertisement data output from the set-top box; a data output terminal which is electrically connected to the display in order to output, to the display, the broadcast data or advertisement data input through the data input terminal; and a control unit for preventing, if a broadcast channel change signal is input during output of the broadcast data through the display, broadcast data from being output through the display and controlling output of the broadcast data.

Inventors:

KIM JONG RYUL (KR)

Application Number:

PCT/KR2012/007920

Publication Date:

April 03, 2014

Filing Date:

September 28, 2012

Export Citation:

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Assignee:

ZAPPLE INC (KR)

International Classes:

H04N21/458; H04N21/2668

Foreign References:

KR20080024300A	2008-03-18
KR20000037294A	2000-07-05
US7493640B1	2009-02-17
KR20100047916A	2010-05-11
KR100532566B1	2005-12-01
KR20100000346A	2010-01-06
KR20120007920A	2012-01-25
KR20120004321A	2012-01-12

Other References: