Title:
MARKETING MANAGEMENT SYSTEM BASED ON INTERNET BIG DATA
Document Type and Number:
WIPO Patent Application WO/2022/262001
Kind Code:
A1
Abstract:
Disclosed in the present invention is a marketing management system based on Internet big data, used for solving the problem of how to rationally screen consumers, how to accurately calculate member levels, and how to retain truly active members and improve after-sales service; comprising a data collection module, a processor, a storage module, an analysis module, a priority module, a marketing module, a member database, a management module, and an after-sales service module; on the basis of screened consumers with a screening value Mi of a reasonable size, the marketing management system selects preferred consumers as a target to facilitate better product marketing; using the formula (aa) to acquire a degree of member engagement Di; by means of the size of the degree of member engagement Di, determining the degree of engagement of the members; using the formula Fi = MHi*w1+Di*w2 to acquire a level value Fi; by means of the size of the level value Fi, determining the level of the members to thereby rationally allocate the members; by means of the loss value LSi, determining the degree of consumer stickiness; and then cleaning up the members to thereby retain true members.
Inventors:
ZHU HENGBIN (CN)
MA YANLING (CN)
MA YANLING (CN)
Application Number:
PCT/CN2021/102092
Publication Date:
December 22, 2022
Filing Date:
June 24, 2021
Export Citation:
Assignee:
XIANJU WEIMA INFORMATION TECH CO LTD (CN)
International Classes:
G06Q30/02; G06F16/2458
Foreign References:
| CN110264238A | 2019-09-20 | |||
| CN112150216A | 2020-12-29 | |||
| CN109345306A | 2019-02-15 | |||
| CN107833063A | 2018-03-23 | |||
| CN111861571A | 2020-10-30 | |||
| KR101287970B1 | 2013-07-19 |
Attorney, Agent or Firm:
BEIJING MODESTCN PATENT AGENCY FIRM (CN)
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