Title:
METHOD AND DEVICE FOR DETERMINING TITLE OF MULTIMEDIA RESOURCE
Document Type and Number:
WIPO Patent Application WO/2018/064959
Kind Code:
A1
Abstract:
Disclosed are a method and device for determining a title of a multimedia resource. The method comprises: acquiring user behavior data of a target user and generating a first multimedia resource list according to the user behavior data (S101); parsing a title of each multimedia resource in the first multimedia resource list to obtain a first element list corresponding to the target user (S102); parsing an original title of a multimedia resource to be recommended to obtain a second element list corresponding to the original title (S103); comparing each component of the second element list with each component of the first element list to obtain an updated second element list (S104); and determining a new title for the multimedia resource to be recommended according to the updated second element list (S105). The method and device for determining a title of a multimedia resource can be used to better attract users by determining a personalized title for the target user, thereby increasing the probability that the recommended multimedia resource is clicked on.
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Inventors:
LIU RONG (CN)
ZHAO LEI (CN)
SHAN MINGHUI (CN)
WANG JIANYU (CN)
GU SIBIN (CN)
PAN BAIYU (CN)
WANG JI (CN)
ZHAO LEI (CN)
SHAN MINGHUI (CN)
WANG JIANYU (CN)
GU SIBIN (CN)
PAN BAIYU (CN)
WANG JI (CN)
Application Number:
PCT/CN2017/104410
Publication Date:
April 12, 2018
Filing Date:
September 29, 2017
Export Citation:
Assignee:
YOUKU INTERNET TECH BEIJING CO LTD (CN)
International Classes:
G06F17/27
Foreign References:
| CN106445922A | 2017-02-22 | |||
| CN103544264A | 2014-01-29 | |||
| CN102103594A | 2011-06-22 | |||
| CN101604310A | 2009-12-16 | |||
| US20080071519A1 | 2008-03-20 | |||
| US20110252034A1 | 2011-10-13 |
Attorney, Agent or Firm:
LINDA LIU & PARTNERS (CN)
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