Title:
METHOD, DEVICE AND EQUIPMENT FOR ADJUSTING ADVERTISEMENT DELIVERY RATE
Document Type and Number:
WIPO Patent Application WO/2018/121253
Kind Code:
A1
Abstract:
The present application relates to the field of computer technology, and disclosed thereby are a method, device and equipment for adjusting advertisement delivery rate. The method comprises: acquiring a value consumption rate of a target advertisement account at a current moment; calculating expected total value consumption data within a specified time window according to the value consumption rate; comparing the expected total value consumption to current residual value data of the target advertisement account which corresponds to the specified time window; and adjusting the advertisement delivery rate of each advertisement for the target advertisement account according to a comparison result. The present invention solves the problem wherein the advertisement delivery rate of existing advertising methods is not balanced, which influences the effect of advertisement delivery and makes the delivery unsuitable. The invention also achieves the advantageous effect of improving a balanced effect of advertisement delivery and the suitability thereof.
Inventors:
CHEN DONG (CN)
WANG CHAOYONG (CN)
WANG CHAOYONG (CN)
Application Number:
PCT/CN2017/115800
Publication Date:
July 05, 2018
Filing Date:
December 13, 2017
Export Citation:
Assignee:
BEIJING QIHOO TECHNOLOGY CO (CN)
International Classes:
G06Q30/02
Foreign References:
| CN106097025A | 2016-11-09 | |||
| CN105931076A | 2016-09-07 | |||
| CN102122380A | 2011-07-13 |
Attorney, Agent or Firm:
BEIJING RUN ZEHENG INTELLECTUAL PROPERTY LAW FIRM (CN)
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