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Patent Searching and Data


Title:
MICROSITE MODELS
Document Type and Number:
WIPO Patent Application WO/2011/146874
Kind Code:
A3
Abstract:
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of generating a directed graph of a mobile application, each node of the directed graph corresponding to an annotated page view of the mobile application; converting, using one or more processors, the directed graph into a microsite of the mobile application; crawling the microsite to identify keywords for the mobile application; and using the identified keywords to identify candidate advertisements to present to users of the mobile application. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.

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Inventors:
KUHN CHRISTINA (US)
JAIN RAVI (US)
Application Number:
PCT/US2011/037399
Publication Date:
March 08, 2012
Filing Date:
May 20, 2011
Export Citation:
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Assignee:
GOOGLE INC (US)
KUHN CHRISTINA (US)
JAIN RAVI (US)
International Classes:
G06Q30/00
Foreign References:
US20090254824A12009-10-08
US20090012841A12009-01-08
US20080182563A12008-07-31
US20070202922A12007-08-30
Attorney, Agent or Firm:
GUSTAFSON, Brian, J. (P.O. Box 1022Minneapolis, Minnesota, US)
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