NETWORK ARCHITECTURE FOR DYNAMIC PERSONALIZED OBJECT PLACEMENT IN A MULTI-MEDIA PROGRAM

Title:

NETWORK ARCHITECTURE FOR DYNAMIC PERSONALIZED OBJECT PLACEMENT IN A MULTI-MEDIA PROGRAM

Document Type and Number:

WIPO Patent Application WO2008008959

Kind Code:

B1

Abstract:

The multi-media object management system functions to manage the delivery of product placements in a Multi-Media Program. The multi-media object management system controls the retrieval of Object Data that comprises a product representation and the integration of this Object Data into a corresponding selected one of the predetermined Multi-Media Object Locations which are components of the Multi-Media Program. This enables advertisers to precisely control product placement on a customized basis thereby to dynamically modify the content of the Multi-Media Program on a centralized basis, a regional basis, or as it is delivered to the individual recipient.

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Inventors:

MCKENNA DANIEL BERNARD (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)

Application Number:

PCT/US2007/073470

Publication Date:

July 03, 2008

Filing Date:

July 13, 2007

Export Citation:

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Assignee:

VULANO GROUP INC (US)
MCKENNA DANIEL BERNARD (US)
KAUSS GEORGE (US)
GRAZIANO JAMES M (US)

International Classes:

G06Q30/00

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