Title:
TARGETING ADVERTISING BASED ON TRACKING CONTENT SHARING
Document Type and Number:
WIPO Patent Application WO/2012/148863
Kind Code:
A3
Abstract:
A facility for populating an advertising segment is described. For distinguished content, the facility accesses a data structure that, for each of two or more users, relates an instance of sharing of the distinguished content to the user with one or more instances of sharing the distinguished content from the user. The facility accesses a segment definiiion that specifies a test that, for each of the users, is either satisfied or not satisfied based upon the contents of the data structure. The facility selects the users for whom the test is satisfies, and constructs a list of identifiers identifying the selected users.
Inventors:
STRALEY BEN (US)
YOUNG BRADLEY (US)
ANDERSON BEN (US)
SELVAS FILIBERTO (US)
YOUNG BRADLEY (US)
ANDERSON BEN (US)
SELVAS FILIBERTO (US)
Application Number:
PCT/US2012/034714
Publication Date:
May 01, 2014
Filing Date:
April 23, 2012
Export Citation:
Assignee:
METEOR SOLUTIONS INC (US)
STRALEY BEN (US)
YOUNG BRADLEY (US)
ANDERSON BEN (US)
SELVAS FILIBERTO (US)
STRALEY BEN (US)
YOUNG BRADLEY (US)
ANDERSON BEN (US)
SELVAS FILIBERTO (US)
International Classes:
G06Q10/00
Foreign References:
| US20020026500A1 | 2002-02-28 | |||
| US7730216B1 | 2010-06-01 | |||
| US20050125289A1 | 2005-06-09 |
Attorney, Agent or Firm:
LAWRENZ, Steven, D. (P.O. Box 1247Seattle, WA, US)
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