Title:
USING ACTIONS TO SELECT ADVERTISEMENTS
Document Type and Number:
WIPO Patent Application WO/2013/166250
Kind Code:
A3
Abstract:
Systems and methods for providing an advertisement based on an action directed by a first user to a second user including receiving, using one or more computing devices, a request from a first user directed to a second user, wherein the request comprises a second user identifier and an action tag; generating a suggested advertisement based at least on data that is part of the request; identifying the request from the first user to determine whether the suggested advertisement matches the request; selecting the matching advertisement as a candidate advertisement for presentation to the second user; and providing a candidate advertisement to the second user.
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Inventors:
PATTAN NEHA (US)
Application Number:
PCT/US2013/039217
Publication Date:
January 03, 2014
Filing Date:
May 02, 2013
Export Citation:
Assignee:
GOOGLE INC (US)
International Classes:
G06Q30/02
Foreign References:
| US20120095836A1 | 2012-04-19 | |||
| US20120083330A1 | 2012-04-05 | |||
| US20110218846A1 | 2011-09-08 |
Attorney, Agent or Firm:
RUZICH, Elizabeth et al. (165 S. Main Street 2nd Floo, Salt Lake City UT, US)
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