Title:
インターネットユーザのアクセス意図を用いたインターネット上での広告誘致および広告提供方法とそのシステム
Document Type and Number:
Japanese Patent JP2006524371
Kind Code:
A
Abstract:
A system for determining an interested field of an Internet user, attracting advertisements from sponsors according to the user's interest, and providing advertisements to the user via the Internet includes a keyword database for recording multiple keywords, keyword type information, predetermined reference information for the type information, and advertisement list information including the number of advertisement files including the keyword. A use event is received and a keyword is recorded as history data corresponding to the event. Keyword type information is searched using a keyword database and reference information of the type information is searched. The keyword is determined an interested field of the user according to the reference information. An advertisement file is generated including the interested field keyword. The number of advertisement files is updated in the advertisement list information in the keyword database and advertisement information is generated including the keyword and the updated advertisement list information.
Inventors:
Park, San Won
Han, Jae Young
Na, quant
Han, Jae Young
Na, quant
Application Number:
JP2006500675A
Publication Date:
October 26, 2006
Filing Date:
April 21, 2004
Export Citation:
Assignee:
NHI Corporation
International Classes:
G06F17/30; G06Q10/00; G06Q30/02; G06Q30/06; G06Q50/00; G09F19/00
Attorney, Agent or Firm:
Atsushi Nakajima
Kato Kazunori
Katsuichi Nishimoto
Kato Kazunori
Katsuichi Nishimoto