広告に対するユーザ関与を改善するための技術

Title:

広告に対するユーザ関与を改善するための技術

Document Type and Number:

Japanese Patent JP2010538340

Kind Code:

A

Abstract:

Methods and apparatus are described for stimulating user engagement with advertising content. Presentation of an interface in a display for viewing by a user is facilitated. The interface includes a content window occupying a substantially fixed location in the interface. Presentation of a sequence of units of content in the content window, some of which are advertisements is facilitated. Various techniques are described to encourage user engagement and interaction with the content window.

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Inventors:

Seto Christopher Tea

Application Number:

JP2010517078A

Publication Date:

December 09, 2010

Filing Date:

July 10, 2008

Export Citation:

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Assignee:

Yahoo!, Inc.

International Classes:

G06Q30/00; G06F3/048; G06F3/0486; G06F13/00

Domestic Patent References:

JP2001109696A	2001-04-20
JPH113348A	1999-01-06
JP2001167199A	2001-06-22
JP2000194728A	2000-07-14
JP2002123477A	2002-04-26
JP2002083212A	2002-03-22
JPH11212534A	1999-08-06
JP2002092024A	2002-03-29
JP2001516106A	2001-09-25

Foreign References:

WO1997032258A1	1997-09-04
US7225142B1	2007-05-29

Attorney, Agent or Firm:

Koichi Tsujii
Sadao Kumakura
Fumiaki Otsuka
Takaki Nishijima
Hiroyuki Suda
Hiroshi Uesugi
Eri Koshishiba

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