Title:
異なる価値提示を有する広告主が、広告システムに対してこのような価値提示を表現できるようにする、柔軟性のある広告システム
Document Type and Number:
Japanese Patent JP4988744
Kind Code:
B2
Abstract:
Different advertisers that may have different value propositions and that may desire different types of ad spots may effectively participate in an advertising network. An advertiser may express various value propositions using various types of offers, such as offers (or maximum offers) per impression, selection, and/or conversion (or some other user event). Probabilities of events, associated with offers, occurring may be used to allow different advertisers with different value propositions to compete against one another in an arbitration such as an auction. Advertisers may target the serving of their ads to keywords (search and/or content), particular publications or properties, particular vertical categories, other types of ad spots, etc.
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Inventors:
Agarwal, summit
Badros, Gregory Joseph
Huh, John
Badros, Gregory Joseph
Huh, John
Application Number:
JP2008531363A
Publication Date:
August 01, 2012
Filing Date:
September 15, 2006
Export Citation:
Assignee:
GOOGLE INC.
International Classes:
G06Q30/02; G09F19/00
Domestic Patent References:
| JP2003076921A |
Foreign References:
| WO2005006282A1 |
Attorney, Agent or Firm:
Kurata Masatoshi
Satoshi Kono
Makoto Nakamura
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Katsu Sunagawa
Ryo Hashimoto
Tetsuya Kazama
Satoshi Kono
Makoto Nakamura
Takashi Mine
Yoshihiro Fukuhara
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Katsu Sunagawa
Ryo Hashimoto
Tetsuya Kazama