Title:
広告のターゲットを特定するための概念の使用
Document Type and Number:
Japanese Patent JP5074037
Kind Code:
B2
Abstract:
Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.
Inventors:
Conning stain, ross
Spitkovsky, Valentin
Hariku, Georges Earl.
Shajia, noam
Spitkovsky, Valentin
Hariku, Georges Earl.
Shajia, noam
Application Number:
JP2006541619A
Publication Date:
November 14, 2012
Filing Date:
November 23, 2004
Export Citation:
Assignee:
GOOGLE INC.
International Classes:
G06Q30/02
Domestic Patent References:
| JP2001243256A | ||||
| JP2002259790A | ||||
| JP2002245212A | ||||
| JP2003108425A | ||||
| JP2001306607A |
Attorney, Agent or Firm:
Kurata Masatoshi
Satoshi Kono
Makoto Nakamura
Yoshihiro Fukuhara
Takashi Mine
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Kocho Chojiro
Naoki Kono
Katsu Sunagawa
Katsumura Hiro
Tatsushi Sato
Takashi Okada
Mihoko Horiuchi
Takenori Masanori
Takuzo Ichihara
Yamashita Gen
Satoshi Kono
Makoto Nakamura
Yoshihiro Fukuhara
Takashi Mine
Toshio Shirane
Sadao Muramatsu
Nobuhisa Nogawa
Kocho Chojiro
Naoki Kono
Katsu Sunagawa
Katsumura Hiro
Tatsushi Sato
Takashi Okada
Mihoko Horiuchi
Takenori Masanori
Takuzo Ichihara
Yamashita Gen