Title:
視聴者の視聴行動を予測するための方法およびシステム
Document Type and Number:
Japanese Patent JP5756456
Kind Code:
B2
Abstract:
The present invention is directed to a method and system for predicting the behavior of an audience based on the biologically based responses of the audience to a presentation that provides a sensory stimulating experience and determining a measure of the level and pattern of engagement of that audience to the presentation. In particular, the invention is directed to a method and system for predicting whether an audience is likely to view a presentation in its entirety. In addition, the present invention may be used to determine the point at which an audience is likely to change their attention to an alternative sensory stimulating experience including fast forwarding through recorded content, changing the channel or leaving the room when viewing live content, or otherwise redirecting their engagement from the sensory stimulating experience.
Inventors:
March Karl Dee
Levin Brian
Kosli Ravikansui
Seefeld Caleb Jay
Levin Brian
Kosli Ravikansui
Seefeld Caleb Jay
Application Number:
JP2012503596A
Publication Date:
July 29, 2015
Filing Date:
March 30, 2010
Export Citation:
Assignee:
Innerscope Research, Incorporated
International Classes:
H04N17/00; G06F13/00; G06F17/30
Domestic Patent References:
| JP2008205861A | ||||
| JP2005142975A |
Foreign References:
| WO2008030493A1 | ||||
| US20080097854 |
Attorney, Agent or Firm:
Koichi Tsujii
Sadao Kumakura
Fumiaki Otsuka
Takaki Nishijima
Hiroyuki Suda
Hiroshi Uesugi
Kudo Akira
Sadao Kumakura
Fumiaki Otsuka
Takaki Nishijima
Hiroyuki Suda
Hiroshi Uesugi
Kudo Akira