Title:
化粧料の評価方法、及び化粧料の評価装置
Document Type and Number:
Japanese Patent JP7449662
Kind Code:
B2
Abstract:
To provide a method of appropriately evaluating how a target product is felt by a user.SOLUTION: A target product evaluation method is provided, comprising measuring variation in cerebral blood flow rate of a subject when using a target product while making the subject conscious of a willingness-to-pay amount for the target product and how he/she feels about the target product while using it, and evaluating how the target product is felt by the subject and/or the willingness-to-pay amount for the target product on the basis of the variation in cerebral blood flow rate.SELECTED DRAWING: Figure 1
Inventors:
Kazue Hirabayashi
Kawabata Duncan Keith James
Keiko Kobayashi
Tatsuya Tokuda
Ippeita Dan
Kawabata Duncan Keith James
Keiko Kobayashi
Tatsuya Tokuda
Ippeita Dan
Application Number:
JP2019167797A
Publication Date:
March 14, 2024
Filing Date:
September 13, 2019
Export Citation:
Assignee:
Shiseido Co., Ltd.
International Classes:
G06Q30/0202; A61B10/00
Domestic Patent References:
| JP2006305334A | ||||
| JP2019093156A | ||||
| JP2007307294A | ||||
| JP2019042391A |
Attorney, Agent or Firm:
Tadashige Ito
Tadahiko Ito
Tadahiko Ito