Title:
広告配信処理システム、広告配信処理装置及び方法、通信端末及び広告提示方法
Document Type and Number:
Japanese Patent JP4007060
Kind Code:
B2
Abstract:
An advertisement distribution device is configured to accurately analyze the effect of a distributed advertisement. The advertisement distribution device distributes advertisements to a mobile communication terminal, which presents the distributed advertisement to a user. The advertisement distribution device associates advertisement content information of the advertisement with area information that indicates an area where the advertisement will be distributed or presented. When a mobile communication terminal position acquiring section detects that the mobile communication terminal is positioned inside the distribution or presentation area, the advertisement distribution device distributes the advertisement content information corresponding to the area information for the area. The advertisement distribution device then receives operation content information describing the operations performed on the mobile communication terminal with respect to the advertisement. An advertising effect determining section then analyzes the advertising effect based on this operation content.
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Inventors:
Takuo Ishiwaka
Toshiro Muramatsu
Toshiro Muramatsu
Application Number:
JP2002145306A
Publication Date:
November 14, 2007
Filing Date:
May 20, 2002
Export Citation:
Assignee:
Nissan Motor Co., Ltd
International Classes:
G06F13/00; G06Q10/00; G06Q30/02; G06Q30/06; G06Q50/00; H04W4/02; H04W4/06; H04W64/00
Domestic Patent References:
| JP2002135844A | ||||
| JP2002140606A | ||||
| JP2002024691A | ||||
| JP2002074168A | ||||
| JP2002109435A | ||||
| JP8005389A | ||||
| JP2001127721A | ||||
| JP2000292182A |
Attorney, Agent or Firm:
Hidekazu Miyoshi
Iwa Saki Kokuni
Kawamata Sumio
Masakazu Ito
Shunichi Takahashi
Toshio Takamatsu
Iwa Saki Kokuni
Kawamata Sumio
Masakazu Ito
Shunichi Takahashi
Toshio Takamatsu