To improve the effect and profit of an advertisement by not only integrally harmonizing the advertisement and the characters of days and numbers, but also having a role of preventing a reader's deed so as to cut off an advertising part, and enlarging the advertising frame of a lower six-row frame until the printing range of a calendar sheet allows.

An advertisement entering calendar has totally two types of a name-card frame and its half-size frame in a calendar number-of-days frame and an advertisement frame. This half-size frame is arranged entirely in 42 frames of a six-stage and seven-row frame. Front and rear vacant frames are captured for the advertisement. The lowermost stage frame is enlarged. The advertisement frame is arranged also in the rear surface of the sheet. Advertising implements of another sheet undergo multiple book-manufacture. An advertising nameplate for smoothing an advertising step is formed to provide an advertising medium format flexible with a publication and a net.