To provide an advertising system, having high advantage on both the shop side where an electronic PIP device is installed and the maker side advertising for a product.
In this product advertising system, a plurality of information input devices 10, an electronic POP server 20 and the electronic POP device 40 displaying different product advertising information pieces in the respective divided display areas A obtained by dividing a display part into a plurality of areas are connected through a network NT. The plurality of information input devices 10 input a desired advertising time zone for the display of product advertising information and bid contents including a desired advertising price. The electronic POP server 20 acquires a plurality of bid contents input by the plurality of information input devices 10, and determines the product advertising information as a display object in the respective advertising frames divided by the advertising time zones and the divided display areas in the auction system. Further, a time schedule is generated based on the determination and transmitted to the electronic POP device 40.
MINOWA MASAHIRO
OHORI HARUYOSHI
IMAMURA KEIGO
Osamu Suzawa
Kazuhiko Miyasaka