To provide a simplified apparatus and a simplified method of sticking a film label to a work.

This beat shrinkable film label sticking apparatus comprises a carrying device 6 of carrying the work 5, a heat shrinkable film label end supporter 3, a feed roller 4 of the heat shrinkable film label wound in a roll which feeds the heat shrinkable film label 1 with the width direction of the label in a substantially perpendicular manner to the carrying apparatus, a work guide 7 which is advanced to the heat shrinkable film label supported in a developed manner and disposed forward of the film label in the advancing direction, a film label seaming guide 8 disposed forward of the guide in the advancing direction, a heat shrinkable film label heat bonding and cutting device 9, and a heating and shrinking device which heats and shrinks the heat shrinkable film label wound around the work.