To provide an automatic advertising distribution system for providing effective advertisements to a user of each mobile terminal without imposing any burden on a media site side.
In the automatic advertising distribution system 40 configured to display the advertising information of an advertiser in content of a media site by using individual identification information of a mobile phone 30, and to, when the advertising information is accessed by the mobile terminal 30, guide it to a client site. The content contains advertising request data to be used by the mobile phone 30 to request advertising information, and guide request data to be used by the mobile phone 30 to request a direction to the client site. The advertising request data and the direction request data are described in HTML in the same way as the content, so that it is possible to easily embed both data in the content of the media site, and that no special program for identifying the mobile phone 30 is required on the media site.
OTSUKA MASAYUKI
HIRATA AKIHIRO
Muranaka