To provide a banner system capable of increasing the utilization rate of advertisements.

A system provider 1 distributes a program which records the results of the use of home page 4 carrying advertisements to a registered member 2, and when the member 2 performs access to the home page 4 carrying advertisements by clicking a click button 6 in a home page 5 being an advertisement medium, the results of the use of the home page 4 carrying advertisements are automatically recorded in the terminal such as the computer of the member 2 according to the program distributed from the system provider 1, and when the member 2 performs access to a homepage page 8 of this banner system, the results of the use recorded in the computer of the member 2 are automatically registered into a data base 9 of the banner system. Then, the system provider 1 make a donation to an organization 7 on the basis of the results of the use of the member 2 registered in the data base 9.