To solve the problem that only user taste attributes for the content can be acquired in a conventional technology using an operation history of a remote controller, so that it is difficult to provide recommendation corresponding to "behavior attributes" other than the tastes for the content.

This behavior attribute acquisition system includes: a function of analyzing an operation history of a remote controller, and acquiring and outputting behavior attributes as the result of analysis; and a function of outputting recommendation content information, or automatically controlling electronic equipment by using the behavior attributes thus output.

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