To provide an action counting system which can count what percentages of persons looking at an advertisement take purchase action and, further, can perform the advertisement having high cost effectiveness by utilizing information minutely obtained every places and times of performing the advertisement for analysis of the purchase action.
The action counting system extracting face feature amounts of each of the persons having the possibility of looking at the displayed advertisement by means of a face feature amounts extracting means 4 and accumulates the face feature amounts while allowing the face feature amounts associated with the information of the displayed advertisement. In a store of the advertisement master, the face feature amounts of each of the persons coming to the store is extracted by the face feature amounts extracting means 4 and is compared with the accumulated face feature amounts, and the information of the advertisement to which the face feature amounts according with the face feature amounts of the persons who come to the store is retrieved and, thereby, the relation between the advertisement and an act of coming to the store of each of the persons who look at the advertisement is counted.
COPYRIGHT: (C)2008,JPO&INPIT
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Tadahiko Inaba
Kanako Murakami
Nakatsuru Kazutaka