To increase kinds of photographic conditions which can be set, without deteriorating operability during photographing in a configuration including a function for setting photographic conditions corresponding to a sample image selected by a user.

A memory that the camera apparatus has correspondingly stores, in addition to a sample image 202 corresponding to a plurality of kinds of photographic scenes and the photographic conditions, target specification information 205 for specifying a photographic scene desired to be photographed using the photographic conditions. Contents of object information that can be determined (recognized) on the basis of image information acquired by a CCD, and a photographic environment that can be directly or indirectly acquired from an information source other than the CCD are set to the target specification information 205. While a through-image is displayed in a photographing standby state, a plurality of kinds of object information and photographic environments are acquired in response to the half-pressing of a shutter key, the sample image 202 corresponding to the target specification information 205 matched to the acquired information is displayed within the through-image, and photographic conditions corresponding thereto are set as photographic conditions during photographing.