To provide a coating film transfer implement which can effectively utilize resources by arranging a take-up reel on the container side instead of a conventional usage that the take-up reel is arranged on the cartridge side and discarded, and further, can facilitate the take-up operation of a transfer tape during its replacement and also can be thin-walled.

This coating film transfer implement 1 has a cartridge 7 equipped with a supply reel 6 around which an unused transfer tape 5 is wound, replaceably loaded inside an opening/closing-type container 4 consisting of a container body 2 and a lid 3. In the transfer implement 1, a securing fitment 33 is attached to a free end of the unused transfer tape 5 and is secured to a receiver 16b provided at the take-up reel 16 arranged inside the container 4. Thus, it is possible to facilitate the take-up operation of the transfer tape 5 by the take-up reel 16.