PURPOSE: To obtain a coating fluid for shoes which keeps pigments stably dispersed therein over a long period of time before use and can maintain a beautiful gloss for a long time after application to shoes by dispersing color pigment(s) in an alcohol with an aliphatic aldehyde/urea condensation resin.

CONSTITUTION: This coating fluid contains an alcoholic solvent (preferably ethanol), 0.1-20% color pigment(s) (comprising mainly titanium oxide, possibly with, e.g. an inorganic pigment, such as carbon black, various organic pigments, and pearlescent pigments such as a pearl oyster shell powder) and 0.1-40% aliphatic aldehyde/urea condensation resin. Because of the use of the condensation resin, this fluid allows not only titanium oxide but also other color pigments to be stably dispersed in the alcoholic solvent so that the pigments are stably dispersed persistently before use, and it can maintain a beautiful gloss for a long time after application to shoes.