To provide a coating method and apparatus for a strip capable of effectively removing return liquid chemicals from a roll surface of an applicator roll in coating the strip by a roll coater method.

A blade 7 capable of pressing down a roll surface on the side where a rotating direction 41' of the applicator roll 4 heads from a contact point with the strip 10 toward the contact point with a pickup roll 3 uniformly over the roll body length is pushed against the roll surface in the state that the pushing angle of the blade is inclined to the back side of the roll, and thereby the return liquid chemicals 9 can be effectively removed.