To provide a cosmetic which promotes the production of collagen in skin fibroblasts to improve the tension and wrinkles of the skin.

The collagen production promoter is characterized by containing a red pigment obtained from rose petals or Hibiscussabdariffa L. calyxes as an active ingredient. The cosmetic is characterized by containing the collagen production promoter as an active ingredient. The cosmetic which exhibits a good moisture-retaining property and has excellent effects for promoting the synthesis of the collagen in the skin fibroblasts, increasing the production of an extracellular matrix, and improving the tension and wrinkles of the skin is obtained by containing the red pigment obtained from the rose petals or Hibiscussabdariffa L. calyxes.