To provide a content using device for giving value information to a user based on the using state of contents to use the value information.
In this content using device 103, the use of contents is provided to the user based on a license for permitting the use of contents. This device has a content using part 202 for providing the use of contents to the user; a content use control part 211 for controlling the use of contents by the content using part 202 based on the license; a value information accumulation part 214 for acquiring and accumulating a value information tag block 504 showing a discount amount 605 showing the benefit to the user, a value information giving condition 506 enabling the use of the discount of the discount amount 605 according to the use of contents and a discount ticket application condition 604; and a value information using part 214 for determining whether the value information giving condition 603 and the discount ticket application condition 604 are established or not, and enabling the use of the discount amount 605 when the condition is established.
TOKUDA KATSUMI
OMORI MOTOJI
INOUE MITSUHIRO
ABE TOSHIHISA
NAKANISHI MASANORI
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