PURPOSE: To provide an activating device capable of preventing a rod from cracking or spray not axial to the product by activating with a small force in the region receiving the force.

CONSTITUTION: A dispensing mechanism 2 has an axially movable push-type tubular control rod 3 aligned with a dispensing orifice, a pushbutton 6 mounted at the end of the control rod with an outlet nozzle 9 provided in line with the rod in communication with it located nearly at the center of its outer surface, an annular upper surface constituting a region of force application, and a nearly cylindrical control piece 10 that causes displacement of the pushbutton 6 and control rod 3, where the control piece 10 is connected to the pushbutton 6 with a ball joint 7, 14.