To simplify the reordering method of a photographic print.

Image retrieval information are classified into customer specifying information and frame specifying information for each customer, only the latter is recorded in the photographic print and the former is specified by a different ID means 80. The number of digits of the frame specifying information recorded on the photographic print is defined as ≤8. At the time of recording the photographic print, the customer specifying information is mechanically inputted by the ID means 80 and an ordering person records only the frame specifying information and number of desired photographic prints on an order sheet. A successful bidder inputs only the frame specifying information and the number of the desired prints from a keyboard 73, similarly. A CPU 74 retrieves image data corresponding to the image retrieval information from a hard disk 75, with the inputted image data retrieval information and a printer 60 prints the retrieved image on a photographic printing paper.