To provide a head for applying a product such as a hair care product, which is durable, whose cost is inexpensive, and which is designed so as not to suffer torsional moment to such a degree that the head may not cause troubles in application even in the case where it strikes against an obstacle during application.

This dispensing application head includes a main body 11 fixedly mounted to a housing container 2 provided with a valve 41 and the like, has a movable portion 22 capable of moving relative to the main body and an operational face 21 disposed in such a manner that the movable portion 22 is rotated with a hinge shaft 23 for connecting the movable portion 22 to the main body 11 as a center to operate the valve and the like, and further includes an applicator 35 with which the movable portion 22 is caused to communicate with the housing container 2 during the operation of the valve and the like so as to accept a predetermined quantity of a product to be applied to the surface of the applicator. In this case, the main body 11 is provided with abutment forming means 28, 29 for substantially preventing the movement of the movable portion 22 except the rotation centering around the hinge shaft 23.