To provide a drive unit and a driving method for driving a display apparatus capable of enhancing display characteristics.

In the display apparatus, and the drive unit and driving method of the display apparatus, two continued first data signals with the same polarity are alternately applied along a first arrangement direction of pixels, two continued second data signals with the same polarity are alternately applied along a second arrangement direction intersecting with the first arrangement direction and, thereby, a relatively bright pixel region and a relatively dark pixel region are alternately exhibited along the first arrangement direction and the second arrangement direction on a screen of the display apparatus.