To provide a display body for a brand or foil press suitable for a single article preparation and capable of clearly performing a branding or die pressing of a foil metal and the like in letters and patterns, etc. such as a trade-mark, a name, a landscape, a portrait, on leather or wood products.

The display body for the brand or press foil comprises a main body, which is equipped with a heat conductive bar-like member coupled to a heating device, on the rear surface. The display body for the brand or press foil is formed through the use of a rubber die comprising a rubber plate which is molded into a display part on the surface of the display body for the brand or foil press.