To provide a display fixture that can maintain freshness of fruit/vegetables etc. by only partially replacing/adding parts utilizing ordinary display fixture at a low price.

The display fixture is provided with base legs 4 facing front installed beneath a pair of support posts on right and left sides and supplementary support posts 6 that are shorter than the support posts installed in a standing position at the front end of the base legs 4 to support the back end section of a display fixture panel 9 by supporting fittings 8 locked onto locking holes provided on the front surface of the support posts 6 and to support the front end section by the upper end of the supplementary support posts 6. A front panel 13 and a back panel 14 are installed across the left and right pair of support posts at a distance from each other and the front panel 13 is provided with a lower opening 16 and an upper opening 24. A photocatalytic unit 17 provided with a photocatalytically sterilization allying equipment 19 and a fan 20 is installed in a way that it is connected to the lower opening 16. The display fixture panel 9 is provided with an air-ventilating hole 9c.