To solve problems in conventional display shelves of a showcase wherein a nontransmittible shade and a rail for price tag let a thickness of the display shelf look greater and continuity of goods on the upper and the lower of the display shelves liable to be lost, and the same level of a top part of the rail and an upper face of a shelf plate generates a gap on the foot of a shelf fence and the goods in the case of the goods in trays, and in the case of inclination of the display shelves, light from a light source inside the case provided on an upper part of the front of the showcase generates shadows onto an inside face of the rail.

A change of a material of the shade 8 to semitranslucent one lets the thickness of the display shelves look thinner and generates the continuity of the goods on the upper and the lower of the display shelves. A higher position of the top part 4a of the rail 4 than that of the upper face of the shelf plate 2 renders the gap on the foot of the goods and the shelf fence invisible, improving appearances. Fixing the front of the rail 4 upward slantingly generates few shadows on the face of the rail, rendering displayed objects easy to look.