To provide a full-color electrophotographic transfer paper showing such property that a so-called matt-gloss type printed matter which has low gloss in a non-image blank part before printing and has sufficiently high gloss in an image part with a transferred toner after electrophotographic printing can be obtained and that the paper is especially suitable for printing catalogues or the like.

The matte-gloss type full-color electrophotographic transfer paper is prepared by applying a single material of a polyester water-based urethane emulsion having ≥40°C Tg or a mixture of the above emulsion with a hollow pigment emulsion comprising styrene-acrylic resin on the base paper which is prepared by coating at least one face of the raw paper with a coating composition essentially comprising a pigment and an adhesive and then smoothening property is given to the paper. The obtained paper shows excellent gloss in an image part fixed with the toner while it shows matted appearance in the non-image black part with ≤30% mirror gloss at 75° angle due to fine cracks generated on the surface of the coating layer.