To provide an emergency alert generating apparatus for notifying the specific community-based optimal emergency alert information by using a public broadcasting radio receiving apparatus such as a general radio and television.

A voice signal for performing predetermined emergency alert outputted from a voice synthesis IC 40 or inputted from a hand microphone 210 is modulated by modulating circuits 20-1, 20-2 to 20-8 with a plurality of carrier signals of a plurality of frequency bands corresponding to a reception channel such as a radio and a television generated from carrier signal generating circuits 10-1, 10-2 to 10-8, and the outputs of the modulating circuits 20-1, 20-2 to 20-8 are combined by a combiner circuit 60, and transmitted from an antenna 220, and a voice signal transmitted from the antenna 220 is mixed with the voice of a general radio and television or the like during reception, so that emergency alert information can be notified.