To provide fair-faced concrete capable of maintaining a fair-faced concrete design while enabling heat insulation effectively between outside air and indoor air.

Fair-faced concrete comprises a heat insulation layer 3 containing a colored pigment high in the reflectance of near infrared rays to be rich in a heat insulation property and similar in color to the outer surface of the fair-faced concrete, and a self-cleaning layer 5 transparent and high in a hydrophilic property that are formed on the outer surface of the fair-faced concrete.