To provide a low cost fishing tackle having a beautiful external gloss with good finish, and capable of displaying a letter, a pattern or the like excellent in durability.

The fishing tackle such as a reel body, a spool and a fishing rod, and the small fishing articles such as a fishing rod holder and a lure having a prescribed letter, patter or the like displayed on the surface thereof are obtained by carrying out the first anodizing treatment on the exterior parts to provide the first anodized aluminum layer 6, masking the first anodized aluminum layer 6, etching the masked first anodized aluminum layer, subjecting the etching-treated face 4a to a buff treatment to provide a smooth surface 4b having gloss, subjecting the smooth surface 4b with the gloss to the second anodizing treatment to form the second anodized aluminum layer 12 to allow the prescribed letter, pattern or the like to be displayed.