PURPOSE: To easily print a sharp, partially whitened full-color picture by adhering a coat on a base material at every picture to transfer it and peeling off a rigid resin film.

CONSTITUTION: The rigid resin film 1 on which a resin coat 2, a toner picture layer 3 and a hot-melt adhesive layer 4 are formed is arranged on the printed surface of a base material 5 by facing a hot-melt adhesive layer 4. The film is heated and pressed from above, whereby the hot-melt adhesive layer 4 is adhered to the base material 1 together with the resin coat 2 and the toner picture layer 3 to peel off the rigid resin film 1. Consequently, full-color print is applied to the base material 1. Thus, a full-color, sharp picture can be printed on the base material.