To provide a technology for optimizing the recruitment of players in a game management for recruiting the players by classes according to attributes of the players.

The game management apparatus 1 includes: a storage means 8 for storing a plurality of recruiting rules related to the recruitment of players having attributes related to classes; a recruiting rule section means 3 for selecting a recruiting rule based on a selection rule for selecting the recruiting rule suited for time of the recruitment out of a plurality of recruiting rules stored in the storage means 8, and a recruiting means 4 for recruiting the players based on the recruiting rule selected by the recruiting rule selection means 3.