To generate sound effects with excellent quality without enlarging a toy.

The game system 1 comprises the toy 2 whose outside appearance is expressed in such a way that an actual vehicle can be imagined from the outside appearance, first and second servers 4 and 5 and a cellular phone 3 which can communicate with one another via a communication network. The toy 2 has a bar-code 21 in which toy identification information is stored. The second server 5 has a storage part 54 for storing the sound content corresponding to the toy identification information as content data 7. The cellular phone 3 comprises a camera part 34 for reading the toy identification information from an identification information storing part, a communication part 38 for downloading the content data 7 corresponding to the toy identification information from the second server 5 via the communication network, and a sound output part 36 for reproducing the downloaded content data 7.

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