To provide a guide path information collection system allowing a user to measure effects of guiding customers to a store by a commercial means and analyze marketing of the store, by utilizing a broadcasting bookmark function as a means of proving the customers as audience of program.

When the user registers a bookmark for linking data broadcasting, while the user watches and listens a program by one-segment broadcasting by a portable terminal unit 7, an access information management server 3 registers terminal unit ID and the information obtained after watching and listening into an access information database 5; when reading the bookmark registered through the portable terminal unit 7 and making an access to the specified URL, the access information management server 3 issues a coupon encoding the terminal unit ID, program ID, and coupon ID and transmits the contents of the coupon to the portable terminal unit 7; and when the user purchases commodities at the store, a bar code reader 11 reads the contents of the coupon displayed in the portable terminal unit 7, and a POS terminal unit 9 transmits the data of the coupon, together with the information regarding the purchase to the access information management server 3. The server adds the information regarding the purchase to the access information database 5.