To easily set a hitting position to a mobile object such as a golf ball in a golf game and the like.

In this hitting position setting method for the mobile object, the mobile body is fixedly displayed in a game space. A horizontal direction position setting image is displayed to be moved in the horizontal direction at least, and a horizontal position of the horizontal direction position setting image given when the player presses a response button of an operation means is stored. A vertical direction position setting image is displayed to be moved in the vertical direction at least on the mobile body, and a vertical position of the vertical direction position setting image given when the player presses the response button of the operation means is stored. When the player operates the operation means to hit the mobile body in the game space, the hitting position of the mobile object is located in the position indicated by the horizontal position and the vertical position.