To provide a technology suitable for a purpose for easily aligning and sorting image data in an electronic camera or the like.

An apparatus of the present invention comprises an identification section, a recording destination selection section and a sorting and recording section. The identification section identifies an object imaged by an imaging section. The recording destination selection section selectively determines a recording destination of image data outputted from the imaging section in accordance with the result of object identification by the identification section. The sorting and recording section records the image data in the recording destination selected by the recording destination selection section.

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