PURPOSE: To rationally impart solid and complicated characters and a pattern to a molding by a method wherein a sol-like vinyl chloride resin fills dents making up characters or the like formed in a transfer die, made gelatinous by heat and a molding is pressed on the die which is cooled down.

CONSTITUTION: A sol-like vinyl chloride resin paste 3a fills dents 2 making up characters, a pattern and the like formed on a transfer die 1 and then, heated with a heater 4 to be made gelatinous 3b. Then, the surface of a molding 5 made of a synthetic resin at least in the part intended for imparting characters, a pattern or the like is pressed on the rotary die 1 and the gelatinous vinyl chloride resin in the dents 2 is put tight on the surface of the molding. Thereafter, solid characters, a pattern or like is imparted to the surface of the molding easily and rationally by cooling.