To easily carry a stick-like indicator for confirming a swing plane.

This indicator holder X for the golf bag to be fixed to a side face or an upper edge of the golf bag includes engagement means 30 for fixing it to the side face or the upper edge of the golf bag, a rotation part 10 to be fixed to the engagement means 30, turning about the rotation axis substantially in parallel to a predetermined horizon in a state where the golf bag is raised and formed to be fixed at two or more turning positions, and the stick-like holding part 20 provided in the rotation part 10 and holding and fixing to direct the indicator constituted by a predetermined stick to the substantially perpendicular direction to the horizon.