To solve the following problem: when not so much user profile information is registered, optimum advertisement information cannot be displayed without emphasizing a specific field.
The device includes: an advertisement processing unit 32 which acquires advertisement information and an advertisement keyword associated with the advertisement information; a keyword processing unit 36 which acquires an original keyword and a relevant keyword that is a keyword with high correlation with the original keyword based on information about original keywords; an advertisement selection unit 34 which determines whether the advertisement keyword is contained in at least one of the original keyword and relevant keyword acquired by the processing unit 36, and selects, when the advertisement keyword is determined to be contained, advertisement information associated with the advertisement keyword as advertisement information to be displayed; and a display unit 33 which displays image information and the advertisement information to be displayed.
COPYRIGHT: (C)2011,JPO&INPIT
| JP2003091675A | ||||
| JP2003058777A | ||||
| JP2002271507A | ||||
| JP2007072714A |
Yoshiki Kuroki
Takashi Okiyama
Kenji Fukaishi
Next Patent: REARRANGING METHOD FOR ROLLS OF CONTINUOUS ROLLING MILL